Zimmermann opens first Thailand boutique at IconSiam

FRIDAY, MARCH 20, 2026

Australian womenswear brand Zimmermann has opened its first boutique in Thailand at IconSiam, marking the occasion with an exclusive launch celebration attended by Simone Zimmermann, the brand’s co-founder and COO.
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Designed by Studio McQualter, the new Bangkok boutique blends contemporary art with vintage character, featuring a striking glass façade, Dutch Art Deco furniture and Italian 1970s shelving. 
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The space showcases the Cruise Ready-to-Wear 26 collection, a dedicated accessories zone, curated Australian artworks, and private lounge and fitting rooms for a more personalised shopping experience.