Australian womenswear brand Zimmermann has opened its first boutique in Thailand at IconSiam, marking the occasion with an exclusive launch celebration attended by Simone Zimmermann, the brand’s co-founder and COO.
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Designed by Studio McQualter, the new Bangkok boutique blends contemporary art with vintage character, featuring a striking glass façade, Dutch Art Deco furniture and Italian 1970s shelving.
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The space showcases the Cruise Ready-to-Wear 26 collection, a dedicated accessories zone, curated Australian artworks, and private lounge and fitting rooms for a more personalised shopping experience.