By THE NATION
Celestial Tiger Entertainment, operator of the largest collection of pan-Asian channels dedicated to Asian entertainment, has announced that it is once again working with the Hong Kong Tourism Board to film the second year of the reality series “Extreme Ends”.
Set in Hong Kong, “Extreme Ends” showcases the richness and diversity of the island, where travellers can experience the best of everything and discover Hong Kong like a local. The four-episode series, slated to begin production in July, will follow the adventures of four celebrities from four different Southeast Asian countries, Thailand among them.
Each celebrity will bring along a travel companion to experience the “extreme” sides of Hong Kong, showing the SAR’s trendy attributes.
Casting has already begun in Malaysia, Indonesia, the Philippines and Thailand, to identify celebrities with vibrant personalities, off-the-chart energy levels and a huge appetite for adventure.
“We are delighted that Hong Kong Tourism Board has come aboard once more to collaborate with us on an original idea that will put a different spin on travel shows,” says Andy Chang, senior vice president of advertising sales, marketing and original productions, Celestial Tiger Entertainment.
“With the success of our previous collaboration, we are certain ‘Extreme Ends’ will show viewers across Asia a completely different side of Hong Kong, and perhaps, a different side of the celebrity cast they have not seen before.”
Betty Tsui, vice president, programming – KIX and Thrill, Celestial Tiger Entertainment concurs, adding, “We are thrilled to produce another exciting and extremely entertaining destination series which goes beyond conventional travelogues. For ‘Extreme Ends’, we plan to utilise different shooting techniques to demonstrate the extreme contrasts more dramatically. This ensures our action-loving and adventure-seeking KIX audience will see the most interesting extremes Hong Kong has to offer.”
For his part, Raymond Chan, regional director of the Hong Kong Tourism Board, is delighted to be partnering once again with Celestial Tiger Entertainment.
“Hong Kong remains a destination of choice for its diversified dining options, shopping experiences, nightlife and events; as well as thrilling adventures overseeing breathtaking natural scenery. The celebrities from the different Southeast Asian countries in the series will definitely bring new insights and inspire the audience to create their very own authentic experiences when they visit Hong Kong, and discover Hong Kong like a local,” he says.
CTE’s previous collaboration with the tourist board, “The Ultimate BROcation”, followed the adventures of four male celebrities from across Asia as they went on the ultimate holiday of every guy’s fantasy in Hong Kong.
CTE operates various pay television services including: Celestial Movies, the 24-hour first-run Chinese movie channel that goes out through TrueVisions, CCM, the world’s mostwidely distributed Chinese movie channel with an unparalleled array of Chinese movie masterpieces and KIX, which Thai viewers can watch on the KIK HD Channel 257 on cable TV TOT iptv.
Find out more at www.CelestialTiger.com and www.DiscoverHongKong.com.