By The Nation
The #WhoDoYouLove challenge in Thailand encourages users to create their own videos featuring the duo’s latest hit single “Who Do You Love.”
For the most creative videos on TikTok, 10 lucky winners will be chosen to get access to a meet and greet with The Chainsmokers during the Asian leg of their tour in August – the lads are in Thailand on August 20 at Impact Challenger Hall 1). Winners also get to take home special Chainsmokers merchandise.
To drum up excitement for the #WhoDoYouLove challenge, local pop icons, influencers and creators, tapped into the music recommendations under the music discovery function to feature personalised videos as part of the campaign.
“TikTok allows users to capture and present the world's creativity, knowledge and moments that matter in everyday life, and is committed to building a community by encouraging users to share their passion through their videos,” says Steven Tannason, Strategic Partnerships, South East Asia, TikTok.
“Together with Live Nation, we are launching the #WhoDoYouLove hashtag challenge to empower people to express their creative ideas, as we celebrate trends and embrace diversity on this vibrant platform.”
TikTok is now available in over 150 markets, and in 75 languages, with a robust localisation strategy to encourage users to create and interact with content relevant to local cultures and trends.
To learn more about the #WhoDoYouLove challenge, please visit: Facebook.com/watch/?v=2203592196402611.