By The Thaiger
This year’s #Songkran’s festivities generated 2.8 million tweets from April 12-16, with the conversation peaking on April 13 at around 6pm with 71,000 tweets per minute.
The celebration of the Thai Buddhist New Year, Songkran, is a time for family. It’s the time for reflection on the past year, for paying respect to elders, and for preparing for the year ahead. Whether enjoying the water fights, travelling overseas or spending time with family, Thais flocked to Twitter to share their Songkran experience.
And however people enjoyed playing with water, spending time with friends, or seeking inspiration for the year ahead, hashtags proved a popular way for Thais to come together and share their Songkran experience on Twitter.
The top Thai language hashtag and second most popular overall was #สงกรานต์, the Thai language equivalent of #Songkran. The hashtag was used widely as a rallying cry to events and activities taking place all across Thailand.