Ad spending jumps 21.4% in JanuaryFebruary
Advertising expenditures in the first two months showed signs of a recovery, surging 21.4 per cent to Bt19.94 billion from Bt16.42 billion a year earlier, according to Nielsen (Thailand).
Digital terrestrial TV was still on the rise. Just 10 months after its launch, ad spending on the new medium reached Bt5.36 billion, or 26.9 per cent of the total for the industry.
The Nation
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