ZTE hopes to be No 5 in Thai smartphone market in 2016
Chinese smartphone manufacturer ZTE aims to be one of the top five brands in Thailand next year after launching its Axon series Monday.
Thailand is the third market to get ZTE’s first global flagship model, following the US and China.
Thailand is a very important market in Southeast Asia, said Jeremy Zhao, chief executive officer for Southeast Asia at ZTE Corporation.
The company plans to spend US$5 million (Bt181 billion) on sales and marketing throughout next year in the Thai market.
The company also plans to open up to 20 ZTE smartphone experience shops in Thailand by next quarter and more than 1,500 nationwide next year.
ZTE’s mobile device unit has been in Thailand for 10 years.
“For 16 years, we focused on the operatorbased business by offering OEM,” he said, referring to original equipment manufacturing.
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