MoFA’s Facebook page the most popular, study concludes

The World Leaders on Facebook study carried out by firm included an institution category.
The study said the Thai FM FB page was the most popular government institution, with 23,448 people who have mobiles checking in with the foreign ministry in Bangkok.
The Indian presidency came second with 23,264 mobile checkins at the Rashtrapati Bhavan, the 130hectar presidential estate in New Delhi. The presidential pages of Turkey, South Africa and Ivory Coast complete the Top 5 list with more than 11,000 mobile checkins each.

In the World Leaders category, US President Barack Obama ranked as the most popular world leader with more than 46.414 million likes on his “campaign page,” which was not managed by the White House administration or Obama himself.

The official White House account, on the other hand, was the eighth most liked Facebook page with 5.44 million likes.

Obama was closely followed by Indian Prime Minister Narendra Modi, with 31.745 million likes on his personal page, plus another 10.109 million on the official page of the Prime Minister of India.

Third was Recep Tayyip Erdogan of Turkey with 7.991 million. Indonesian President Joko Widodo emerged the highest ranking among Southeast Asian leaders, with 6.014 million likes on his Facebook page.

Also close to the top 10 were Egyptian President Abdel Fattah elSisi (5.986 million likes), Queen Rania of Jordan (5.565 million) and Mexico’s Enrique Pena Nieto with 4.504 million.

For AsiaPacific leaders, Indian government figures, including the President, the Prime Minister and the Foreign Minister, dominated the ranking in the region. Philippine President Noynoy Aquino, Malaysia’s Prime Minister Najib Razak, Myanmar’s new leader Aung San Suu Kyi and Cambodian Prime Minister Hun Sen all had sizeable audiences, each with more than one million likes.

BursonMarsteller said in a statement that over the past eight years, the popular Facebook social media platform had become the “channel of choice” for community engagement with world leaders.

“Many politicians discover social media channels during election campaigns, such as the Barack Obama page, which was set up in late 2007 as an electoral tool for the former senator of Illinois. Since then, a Facebook presence has become part and parcel of any social media political campaign and one of the best ways to engage with potential voters and citizens,” the report said.

BursonMarsteller added that according to Facebook’s latest figures, 1.5 billion people had registered an account on the platform, of which 1 billion remained active on the social network every day.

In 2015, the number of users on Facebook topped even the population of China, the most populous country on earth.

Read more : World Leaders on Facebook Study