TrueVisions to expand viewer base after winning English Premier League broadcast

WEDNESDAY, July 27, 2016

TRUE CORP has high hopes of expanding TrueVisions’ pay-TV subscriber base among the group’s 29 million mobile users after securing the broadcasting rights for the upcoming seasons of six major European football leagues: the English Premier League, Spain’s

Birathorn Kasemsri Na Ayudhya, chief executive for content and media, said Wednesday that the telecom giant had been awarded broadcasting rights for these major sports competitions from two international broadcasting networks – Qatar-based BeIN Sports and US-based Fox International Channel – but he declined to disclose how much True had spent on acquiring the rights.

Under the deals signed with BeIN Sports, TrueVisions gets the rights to telecast live games from the top-flight football leagues in England, Spain, Italy, Germany and France, as well as Major League Soccer in the US, the Uefa Champions League, Uefa Europa League and Uefa Super Cup – all via BeIN Sports channels 1-4.

TrueVisions secured a sub-licence agreement with BeIN Sports to telecast the English Premier League in Thailand after its rival CTH decided last month to pull out of the race due to financial difficulty.

Under the deals with Fox International Channel, TrueVisions will broadcast the Bundesliga, the Dutch Premier League and the AFC (the Asia Football Confederation) Champions League and AFC Cup via Fox Sports channels.

of six major European football leagues: the English Premier League, Spain’s La Liga, Germany’s Bundesliga, Series A from Italy, France’s Ligue 1 and the Uefa Champions League.

Birathorn Kasemsri Na Ayudhya, chief executive for content and media, said yesterday that the teleฌcom giant had been awarded broadฌcasting rights for these major sports competitions from two internationฌal broadcasting networks – Qatarbased BeIN Sports and USbased Fox International Channel.

Under the deals signed with BeIN Sports, TrueVisions gets the rights to telecast live games from the topflight football leagues in England, Spain, Italy, Germany and France, as well as Major League Soccer in the US, the Uefa Champions League, Uefa Europa League and Uefa Super Cup – all via BeIN Sports channels 14., Spain’s La Liga, Germany’s Bundesliga, Series A from Italy, France’s Ligue 1 and the Uefa Champions League.

Birathorn Kasemsri Na Ayudhya, chief executive for content and media, said Wedenesday that the teleฌcom giant had been awarded broadฌcasting rights for these major sports competitions from two internationฌal broadcasting networks – Qatarbased BeIN Sports and USbased Fox International Channel – but he declined to disclose how much True had spent on acquiring the rights.