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Govt PR programme to focus on ‘hot’ issues

Nov 08. 2016
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The Public Relations Department has launched another television programme in an attempt to boost understanding about the government’s work and policies among the people.

The Monday-to-Friday programme, “Clear Cut Chad Jen” (Very Clear-cut), will start airing next Monday at 8.30pm via the department’s National Broadcasting Services of Thailand channel – also known as NBT. 

Government Spokesman Sansern Kaewkamnerd, recently appointed acting director-general of the Public Relations Department, said the programme’s content would focus on current and hot issues, especially those involving government policies and projects such as the double-track rail lines and the digital economy. 

As many people have very little understanding about these matters, the programme will promote them and try to build correct understanding about the government’s work, he said. 

The show will not only feature the ministers responsible for particular projects, but also experts from various fields in an effort to make it as easy as possible for members of the public to understand what is going on, the spokesman added. 

Since taking power in 2014, the military-led government has come up with its own television programmes, both daily and weekly, in a bid to boost public understanding by addressing issues of importance and promoting the government’s work. 

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One such programme is “Returning Happiness to the People”, featuring junta head and Prime Minister Prayut Chan-o-cha delivering a monologue live on air every Friday at 8.15 pm. 

The title of the show was recently changed to “The King’s Principles for Sustainable Development”, following the passing of His Majesty the King last month. 

Another programme put out by the government is “Thailand Stepping Forward”, which airs every evening after the screening of the national-anthem music video. 

Sansern, who became popular and known as “Kai Ou” after taking up the spokesman’s role at the Centre for the Resolution of the Emergency Situation under the Abhisit Vejjajiva administration in 2010 and is now the junta’s mouthpiece, also has his own television show, “Khan Pen Khao” (News from Roosters’ Crowing). 

“Khan Pen Khao” is a light programme that goes out on the street visiting small roadside food shops, discussing the government’s work with vendors and customers alike. 

Sansern also responds to any questions or complaints about the government in the show.


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