Apple launches New Year challenges for Apple watch users

Apple announced in a press statement that Apple Watch users will be encouraged to “close” or complete all three Activity rings each day for a full week from Monday to Sunday in the new year,.
Those who can achieve the challenge will be awarded a special achievement badge and stickers, the statement said.
Apple Watch users will be able to share their intention and achievements socially, the statement added.
The challenge will run for the month of January (starting Jan 2) so there are 4 opportunities to for users get the achievements
On December 28th, every Apple Watch customer globally will receive a notification through the Activity app about the “Ring in the New Year” Challenge. This will happen 10 minutes after they put their watch on from 12:01am local time on 12/28. 
The user will also see the unearned achievement in the Activity app on iPhone. When the user selects the Achievement tab in the iPhone Activity app, they will see an unearned Achievement for the Ring in the New Year Challenge.
When the user taps the unearned Achievement for the Ring in the New Year Challenge, the user receives a description on how to earn the special Achievement. 
From the unearned Achievement, the user can use the built in iOS share-sheet to deliver via Messages, Mail, Twitter, etc and share their intention to achieve.