Tipco works to become a more global juice brand
Thai juice maker Tipco says it is ready to expand more fully into both the domestic and international markets this year as well as entering the global premium market by focusing on quality and innovation to appeal to health-conscious consumers.
Managing director Ekaphol Pongstabhon said the company expected to increase the sales contribution of exports from 50 per cent to 55 per cent in five years as it focuses on high-potential markets, primarily in Asia and the Middle East.
He said Tipco aimed to increase the number of countries it exports to from 30 currently to 50 within five years.
Tipco’s major export destinations are still Asian countries, largely because of its products’ limited shelf life, as the company does not use preservatives.
RELATED