Family Mart rushing co-operative with AP to penetrate the Condominium market
Family Mart, in cooperation with AP (Thailand), Friday announced a launch of new convenience store branch at Aspire Sathorn Thapra project, which locates close to BTS Talat Phlu Station.
The store will offer many new product lines, such as fresh vegetables, fruits and ready-to-eat products, to cater the needs of urban lifestyle which be equivalent to supermarket.
Chiranun Poopat, president of Central Family Mart, said that Family Mart at Aspire Sathorn Thapra will feature eco-technology for electricity saving. The store will come up with ‘Premium Look’ approach, which is best on design and good for environment.
“We serve unique goods, which are convenient and best quality, such as fresh vegetables for cooking. We aim to add 20 per cent more for imported fruits, such as strawberry, grapes, kiwi and apple and 30 per cent more for ready-to-eat products, such as Japanese Char Siu, Grilled teriyaki Saba, green tea pudding with red bean and many fresh cook food," she said.
Family Mart has currently operated 28 branches located on condominiums and the Aspire Sathorn Thapra project is 10th branch being opened under the cooperation with AP. Condominiums are realised by the company as potential locations as driven by increasing number of teenagers living in condominiums that are close to BTS skytrain stations.
Pattaraphurit Rungjaturapat, deputy chief corporate image management at AP Thailand Plc said that Family Mart is AP's exclusive partner. They give convenience to their customers and fulfilling their needs of every lifestyles.
“For AP, we control their mart design to proper with our condominiums. Family Mart has many product lines to support any kind of customers and get good response from condominium occupants."