Playboy Cafe arrives in Thailand
Lam Yook Millennium (2002) Co, the distributor of Playboy clothes in Thailand, has diversified by opening the first Playboy Cafe in Asia in a move to strengthen Playboy’s brand here.
The cafe was opened yesterday at the CentralFestival EastVille complex on Praditmanutham Road in Bangkok, and a second one is scheduled to open in Central Marina Pattaya in April.
A budget of Bt30 million has been earmarked for the opening of some 30 Playboy Cafes across Thailand.
Flying in from the United States to preside over the opening, Cooper Hefner, chief creative officer and Playboy heir, said there were some 3,000 Playboy outlets selling fashion accessories and clothes in different markets across the world, particularly in Europe, Brazil, Taiwan, mainland China, India and Thailand.
“In Thailand, we have a good partnership with Lam Yook Millennium, which has been with Playboy for more than 15 years. We are quite sure that Thailand has good potential for the opening of Playboy Cafe,” Hefner said.
“We are confident that the clear and unique concept of Playboy Cafe will draw Thai consumers and maintain them as our customer base,” he said, adding that the firm is confident in the strength of the brand, which is recognised by 87 per cent of the global population.