Panasonic Gobel aims to triple sales growth by 2020
PT Panasonic Gobel Indonesia, one of the country's major electronics manufacturers, wants to triple the growth of its sales within the next three years.
To achieve the target, the company said it would boost its promotional activities and advertisement spending to maintain its relations with its dealers and consumers.
“With such a strategy, we hope to triple our sales growth by 2020,” president director Hiroyoshi Suga said during the recent launch of the company’s “Let’s Live Life Better” campaign in Jakarta.
For this year, the company, a subsidiary of Japan's electronics giant Panasonic, said it plans to launch 121 new models in all product categories, such as air conditioners, televisions, refrigerators and washing machines.
With this expansion, the company said it hopes the product varieties between the top-end and low-end markets will be balanced, Suga said.
For the April 2017 to March 2018 fiscal year, the company said it expects its sales to grow by 20 percent, an improvement from the 15 percent growth in the previous fiscal year.
The company claimed that it controls a 23 percent share in Indonesia’s home appliance market. By far, it said air conditioner sales have made up the largest portion of overall sales, with a 25 percent contribution, followed by the sales of refrigerators, televisions and washing machines.