Embassy Gift Card holders offered movie limo service
Customers who purchase a Bt12,000 Embassy Gift Card will be entitled to use a movie limo service, with luxurious Jaguar and Land Rover vehicles being offered for a night out at the movies along with a personal butler.
The new marketing drive is jointly organised by Embassy Diplomat Screens by AIS and Inchcape (Thailand) Co, the distributor of Jaguar and Land Rover in this country.
Customers who book vehicles will enjoy not only an elegant ride in a British luxury car but also full on-board infotainment services with touchscreen-control modules. Personal service comes from butlers specially trained to accommodate moviegoers’ wishes.
Meanwhile, customers of Jaguar and Land Rover are also offered special privileges such as The Black Card (50-per-cent discount for movies and exclusive lounges). Current Jaguar and Land Rover owners also get a 20-per-cent discount on movie tickets by just showing the car key.
Brian Hall, chief executive of Executive Cinema Corporation, said the project had been designed to cater to customers with high purchasing power and outstanding lifestyles.
“We are delighted to have Inchcape (Thailand) as a partner in our movie-marketing drive. Today we have progressed further than just jointly staging promotions to boost sales, but we are creating linkage to other brands and reaching new customers,” he said.
Charnchai Mahantakhun, managing director of Inchcape (Thailand) Co, said: “Our goal is to provide Jaguar and Land Rover customers with six-star experiences, starting with movie experience at first-class theatres like the Embassy Diplomat Screens.”