By The Nation
The project will not only serve the country’s ageing society, but also opens up a new opportunity for people looking for investment in high-potential markets, the group says. It says the project will offer a full range of facilities and services designed to meet specific needs of senior people who are passionate about living a dynamic life.
Dr Boon Vanasin, chairman of THG and the project founder, said Jin Wellbeing County was developed with an investment of more than Bt4 billion in the first phase. The new project is expected to enable the company to capture opportunities provided by the growing seniors’ market, which it believes has high potential.
“In the next five to seven years, the total number of senior people in Thailand will increase from 11.23 million to 13.6 million, according to the National Economic and Social Development Board 2017,” Boon said. “Coupled with the current health trend that will lead to longer lifespans, the senior-people market will become an emerging segment with high potential. [Part of] this trend is the rising demand for residential projects that allow older people to maintain quality of life and freedom of living.
“This is the first residential project with a full range of lifestyle and healthcare services catering for senior people [that we have invested] in. The project adds value to our business and combines our 40 years of medical excellence and international-standard service with our in-depth understanding of the real physical, mental and emotional needs of ageing people.
“We have integrated our strengths into our first large-scale lifestyle and healthcare project in order to bring benefits that best address the demands of ageing people and their families. At the same time, we are offering a new opportunity for those interested in investing in a high-potential market.”
John Lee, chairman of Premiere Home Health Care Co and chief executive of Jin Wellbeing County, said: “This project combines the best of everything – the best caring society, the best quality of life, the best of healthcare for the elderly, the best safety standards for all residents, the best of universal design customised fully for senior people, the best environment and the best investment opportunity.
“All these are combined to empower the elderly with dynamic living. Our project will allow them to live independently and enjoy their life to the fullest. We strongly believe that the elderly with attitude will be the key driver towards a quality ageing society in the future.
“The golden age is all about celebration. It’s the time when senior people should celebrate their lives and enjoy everyday happiness provided by security and a good environment.”
Jin Wellbeing County is located on a 140-rai (22.4-hectare) plot on Phaholyothin Road in the Rangsit area of Klong Luang district in Pathum Thani.
The first phase includes three zones: Active Living, Aged Care Centre and Clubhouse and Wellness Centre.
Active Living houses 13 seven-storey low-rise residential buildings comprising 1,300 units ranging from 43 to 63 square metres. For the first two clusters of 500 units, prices start from Bt3.6 million. As part of this phase, a pet-friendly building is provided.
Aged Care Centre is a standalone building providing special daycare and nursing-home services for senior people who need extra care from professionals. A rehabilitation centre and clinic are also located in this area.
Clubhouse and Wellness Center comprises a spa, fitness area, swimming pool and other health and rehabilitation services with a focus on prevention rather than cure. The services are provided by an experienced medical team. Various lifestyle activities are planned to entertain both senior people and their younger family members.
In the later phases, a hospital and community mall will be constructed.
THG hired ThomsonAdsett, an international architecture and design studio that specialises in universal design, to look at the overall project and concept. OpenBox Architects handles building design based on a “passive ecology” concept, focusing on energy saving and maximising the best of natural light and ventilation.
The project landscape, based on an “engage and inspire” concept by Shma, encourages residents to enjoy the best of nature, tree shades and a running stream and to be inspired to enjoy active living. Water barriers were designed to keep the project safe from flooding by using 2011 flood information as the basis for all the calculations.
Vamed, a healthcare service consultant from Austria, was also hired to plan healthcare services in the project.
“For investors looking for a new investment opportunity, Jin Wellbeing County is an interesting choice,” Lee said. “The senior-people market segment will continue to grow.
“The project’s location is very attractive as it is close to Don Mueang International Airport and has access to the Skytrain’s Dark Red Line. The area has several leading universities, a large wholesale market, many government organisations, a golf course and many more facilities.
“All these factors have made this project an interesting investment choice with high potential to create great investment return.”