Bosch welcomes govt’s increased focus on road safety initiatives, reaffirms partnership with Global
Bosch recently continued its partnership with Global NCAP and its “Stop the Crash” campaign for the third year by showcasing its life-saving vehicle technologies, including the anti-lock braking system (ABS) for motorcycles and electronic stability control (ESC) for passenger cars, at Pathumthani Speed Way.
The initiative is part of the United Nations “Decade of Action for Road Safety” goal of reducing the number of worldwide road-traffic deaths by 50 per cent by 2020.
At the event, Bosch provided a live demonstration of its ABS system in motorcycles and demonstrated its proprietary ESC simulator for passenger cars.
According to Bosch, demand for enhanced riding safety is growing in emerging markets, notably in Thailand where a death rate of 36.2 per 100,000 of the population was recorded in 2015.
Thailand has the highest road-traffic fatalities in Asean, with more than 75 per cent of road accidents involving motorcyclists.
During the 2017 Songkran Festival period, there were 3,690 accidents, an increase of 7 per cent compared to last year’s festival.
Joseph Hong, managing director of Bosch in Thailand, commented: “As a strong advocate of road safety and with considerable global resources devoted to developing crash-saving technologies, we stand ready to support all efforts to improve vehicle safety and save lives in Thailand.
“We welcome the Thai government’s increased focus on road-safety initiatives and hope to see in Thailand an increasing alignment with other countries in ensuring that active safety system technologies are installed in all vehicles for both domestic and foreign markets.”