Agencies warned against advertising on illegal platforms
The National Broadcasting and Telecommunications Commission on Wednesday warned advertising agencies that they risk facing legal action if they advertise on over-the-top (OTT) platforms that have not registered by deadlines set by the NBTC.
Natee Sukonrat, chairman of a subcommittee in charge of the NBTC’s new OTT regulations, said the commission would apply broadcasting law and the criminal code against illegal OTT operators and those supporting their operations.
OTT is the delivery of content such as films and TV programmes to viewers via the Internet, either free or for a charge.
The NBTC invited leading OTT content providers and OTT network platform operators on June 22 to declare themselves as OTT players in an attempt to regulate the OTT sector. The two groups were given different deadlines for the purpose.
OTT network platforms such as Google and YouTube were given a deadline of July 22 to declare their status.
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