By The Nation
D-nee currently has a 45-per-cent share of the Bt1-billion fabric-care market for babies, with an annual growth of 19 per cent, far higher than the average market growth rate of 3.5 per cent.
The company is investing in product line expansion to meet the needs of modern mothers. A Bt350-million budget has been earmarked for marketing.
The Hiranpruk family has been chosen as the brand’s presenter, representing a modern family.
The D-nee Club now has over 400,000 members while the number of D-nee shops will increase to 20 within the next five years.
The brand expects Bt1.5 billion in sales by the end of 2017, and is targeting Bt2 billion in 2018.
Patama Thakolsri, chief marketing officer of Neo Corporate Company Limited, the manufacturer and distributor of consumer goods under various brands, said the company is pushing ahead with its plan to achieve Bt10 billion annual revenue in seven years, a 15-20 per cent annualised growth.