Mall Group’s Midnight Sale taps into tax break

It starts tomorrow (November 24) and continues through November 30. 
Offers include discounts of up to 20 per cent on purchases with a Kasikorn credit card, dinner with actor Mario Maurer, and up to Bt9,750 in tax returns.
“The campaign aims to provide customers with great savings during the end of the shopping tax-break period,” says Mall Group general manager Nonglak Lohamanop. 
“The tax break has already boosted sales by 15 per cent and amassed 160,000 tax invoices. As a result, the final stretch of the tax break, coupled with the Midnight Sale, is expected to boost sales by 20 per cent.”
Kasikorn credit cardholders and M Card members who spend Bt5,000 on Friday, Saturday and Sunday will recent discounts of up to 20 per cent. Customers who spend Bt2,000 any day have a chance to win discount coupons. The 30 top spenders will be able to dine out with actor Maurer at the EmQuartier restaurant D’Ark.
The Emporium and EmQuartier will have a three-hour Black Friday Midnight Sale tomorrow beginning at 6pm, in which the price of many top-brand items will be halved. 
Nonglak expects the seven-day campaign to generate around Bt1.2 billion in sales.