By The Nation
The company said the achievement, equivalent to more than 19,000 years of content streamed, marks an “incredible uptake in user engagement, with cumulative viewing minutes up well over 400 per cent from 3 billion total minutes streamed at the end of 2016.
“iflix also maintains one of the highest active mobile viewing durations of any service globally, with an average of 2.5-2.75 hours per session.”
The service has now launched a Facebook campaign under the banner “We Love Ya”, with giveaways to people in all its markets.
iflix group co-founder and chief executive officer Mark Britt said: “2017 has been an incredible year for iflix. Surpassing 10 billion minutes streamed in just the last 12 months, is a great way to end a year that saw us launching in the Middle East and Africa, with over a dozen new markets, our first original titles, and so much more.”
The company’s localised content strategy, focusing on first-run local movies direct from the cinema and a slate of original programming, has shown the largest gains in viewership.
The iflix app also recently surpassed 12 million downloads from Google Play and Apple iOS stores.