MCOT sets social engagement and partnership as new vision

The company projected that its revenue would reach Bt3 billion next year and firmly denies any plan to lay off its employees.
Kematat Paladesh, president of MCOT, said the company had set a new vision, in which it would be “a quality organization that engages and moves forward together with the Thai society”.
In addition to being a state-owned organisation, the Company would also serve as a medium to improve the quality of Thais’ lives. The new programmes to be broadcast next year would be carefully selected to meet the needs of the target audiences, he said.
New technologies would be adopted to enable content delivery on all available platforms so that the audiences are able to access its content anytime and anywhere. That strategy would allow MCOT to create sustainable values for both shareholders and Thai society, said Kematat.
“Under this strategic plan, corporate restructuring to enable effective human resource management and development, [along with] control expenses are the top two priorities that need to be accomplished.”
Following the government’s MRT line extension project, the company sees its 50-rai plot on Watthanatam Road as having great potential as a future source of revenue.
“Recently, we have held several talks with interested foreign investors,” he said. The project is likely to be developed under the Public Private Partnership Partnership (PPP) model. To generate short-term revenue, part of the land (10 rais) are leased out to a subsidiary of CH Karnchang Plc, to be used as a temporary residence for MRT Orange Line’s workers.
The company is also planning to add value to their e-commerce services and continues to generate additional revenue from new media business, said Kematat.
“We are also interested in partnering with E-commerce and OTT service providers. 
“Radio business remains our major arm. Sixty-two stations nationwide will be broadcast on multiple platforms aiming to connect with our listeners throughout the country anytime anywhere,” he said.
MCOT expected its next year’s revenue to grow 5-10 per cent and reach a Bt3-billion revenue target next year.
Kematat challenges rumours that the company is planning to lay off the employees, responding that MCOT is still able to manage its human resource’s expenses.