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Megabangna aims to be ‘Megacity’, a meeting place for all

Feb 15. 2018
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By The Nation

SF Development, owner of the Megabangna shopping centre outside Bangkok, said this week its new 10,000-square-metre Mega FoodWalk retail extension, which includes a seven-storey carpark, resulted in 15 per cent more visitors in December compared to last year.

Two new phases are underway. Marvel Experience, an interactive entertainment park, will open in May, followed in August by the Didyasarin international preparatory school, affiliated with American School of Bangkok.

A new extension focusing on children’s education and with fun activities will be added to the existing Mega kids zone.

Megabangna will also add a new customer touch point, Mega Park, ideal for families and friends, and has expanded its Ring Road to handle an anticipated increase in car traffic.

“We envision the shopping centre as a centrepiece of a modern community in the future, a city where people work and live close to the place they shop, eat, meet with friends and spend time with their family,” said Christian Olofsson of Ikea Southeast Asia.

“The transformation from today’s retail destination will of course happen over a series of phases, but we see Megacity hosting an even larger commercial offer, while also including experience venues, hotels, office buildings, residential properties, park and leisure components on the 400 rai we have at our disposal.

“With a capacity to cater to over 250,000 people per day, it will be a sustainable development equivalent of a city, which is why we call it Megacity.”

Bang Na is one of Bangkok’s fast-growing suburban areas, with high spending power, great quality-education opportunities and close proximity to the airport and eastern seaboard.

“Investment in new mass-transport projects, such as the MRT line and future light monorail, provides additional benefits for developers and investors who want to join hands with us in realising our vision for Megabangna and Megacity,” Olofsson said.

Megabangna president Paphitchaya Suwandee said Mega FoodWalk strengthens the shopping centre’s total food offerings by providing more than 160 restaurants.

“In 2018, we will welcome 100 more tenants and offer a better customer experience through the refurbishment programme,” she said. “Our ambition is to develop Megabangna as a true meeting place that offers more than just shopping. The opening of Marvel Experience and Didyasarin school is another step we are taking to realise our ambition.”

Megabangna’s 2018 marketing budget represents a 20-per-cent increase over last year, with the main focus being to reach a wider group of customers, including overseas. The centre expects to see 10 per cent more visitors this year.

“We will continue to deliver memorable experiences,” said Paphitchaya. “The Mega Countdown 2018 has earned us the title ‘best countdown destination in eastern Bangkok’, with an impressive audience of over 350,000 on New Year’s Eve. We are currently working with the Walt Disney company to bring the ‘Dream Big Princess’ event for our juvenile customers.

“We never stop listening to our customers because we learn so much from them about what they want and how we can improve.”

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