Dusit International introduces ASAI Hotels brand for ‘millennial-minded’ travellers
Dusit International, one of Thailand’s foremost hotel and property development companies, has introduced ASAI Hotels, a distinctive new brand designed to link “curious, millennial-minded travellers” with authentic local experiences in vibrant cities and resort destinations worldwide.
Set to officially launch in the opening quarter of next year with its first hotel in Bangkok’s renowned Chatuchak Market, ASAI Hotels embraces a sustainable, community-focused concept, with each property designed to reflect the culture and heritage of its location through collaborations with local artisans.
In line with the four core pillars of the brand – Thoughtful Essentials, Common Areas, Locally Inspired and Connected Community – each hotel will feature compact rooms of around 15 square metres, whose contemporary design will emphasise key features like superior-quality beds and high-pressure rain showers.
A large mixed-use space, meanwhile, will include a cosy and efficient work space, a leisure area, and a restaurant concept curated by local chefs who champion sustainability, the company said on Tuesday.
Alongside ASAI Chatuchak, five more properties are already confirmed in the pipeline.
This includes three ASAI Hotels in Cebu, in the Philippines – in Lapu-Lapu, Oslob and the city centre; one hotel in Yangon, in the historic Yankin township of the former Myanmar capital; and a second hotel in Bangkok, in the stylish Sathon district.
All are expected to open next year.
ASAI Hotels’ management team hopes to secure over 10 properties in the pipeline by the end of the year across Southeast Asia and Japan.
This includes owned and joint-venture properties, as well as properties under hotel-management agreements.
Australia, Europe and Central America are also on the radar for potential projects.