THURSDAY, March 28, 2024
nationthailand

O Shopping boasts 40% growth

O Shopping boasts 40% growth

After improving its website under the concept of “Be Better, Everyday Life” with “Show Host Li Leng” as the brand presenter, O Shopping has enjoyed a monthly growth of 40 per cent, compared to 2017, with spending per each purchase reaching Bt1,500 on average.

Suwat Damrongchaitham, CEO, GMM CJ O Shopping, said: “O Shopping launched its website Oshoppingtv.com designed and developed to be easy to use with different types of payment. Moreover, it can serve more online shoppers and increase more merchandise to answer all target groups with hot promotions to urge online shoppers to be confident. 
“O Shopping expects to see housewives shop online more while we aim to promote TV home shopping, including show hosts as the representative to review products for online shoppers,” Suwat continued. 
“This year, Oshoppingtv.com grows significantly with more than 3,000 items, including best sellers like fashion, cosmetics and supplements. There are approximately 600 times, or a 1.7 time, increase. The highest numbers of orders come from mobile browsers which accounted for 61 per cent of the total orders. The second channel is via the call centre and then the internet. 
“We changed consumer behaviour from calling our call centre to online buying by 10 per cent. As a result, we try to develop our e-commerce channel including the website, applications and social media as well as delivery and payment systems. We have built trust among buyers with our cash on delivery, free delivery and easy refunds.”
This chief executive said this was the way to do home shopping that could expand to a new generation while keeping the adults at home, which is the main target. In the future, online shopping will be another key channel of the company which will grow continuously, Suwat said.

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