FRIDAY, March 29, 2024
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TNR buys global marketing rights for Playboy condoms

TNR buys global marketing rights for Playboy condoms

Thai Nippon Rubber Industry (TNR), producer and distributor of Onetouch and Niptex condoms and other products, has purchased the rights to market Playboy brand condoms and lubricant gels worldwide.

TNR has paid US$15 million (Bt471 million) to take over the from Playboy Enterprises International licence from United Medical Devices (UMD). 
TNR earns the rights to market the condoms and gels in 188 countries, in 34 of which UMD has a client base. 
TNR expects that in the first year it will earn Bt138 million in revenue from the production and sales of products. 
The company is also planning to establish partnerships in each country to develop their markets and increase revenues.
TNR chief executive Amorn Dararattanaroj said the firm had hired BakerMckenzie as its legal adviser to draft a 10-year contract with Playboy. 
TNR was previously licensed to produce Playboy condoms and distribute them in Thailand for UMD.
The company’s studies showed that the new licence will generate an internal rate of return of at least 15 per cent (calculated from UMD’s client base in 34 countries). 
The company’s total sale revenue, which is expected to grow 30 per cent this year, from Bt1.29 billion last year.

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