FRIDAY, March 29, 2024
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FamilyMart launches Songkran campaign

FamilyMart launches Songkran campaign

FamilyMart is launching a Songkran advertising campaign to promote what it calls “Thai nationalism”.

FamilyMart president ​Chiranun Poopat said: “As a Thai-Japanese convenience store, we still place importance on conserving our traditions and the authentic ways of life. We continuously offer several Thai food menus for the consumers to experience the real, original recipes and indulge in Thai culture even more. 
“With the Thai nationalism trend at the moment, young people start to consume Thai food and products along with travel more within Thailand. We believe that FamilyMart is able to support all the customer needs 24/7 with the pre-cooked meals, drinks and many other household products. 
“During Songkran, employees in Ayutthaya are wearing colourful costumes to create a fun atmosphere, promote Thai nationalism and welcome both Thai and foreign tourists who visit this historic city.”
The president added: ”For Songkran this year, to promote the unique culture of Thailand, we are presenting pre-cooked meals in original Thai style both for meat dishes and desserts such as rice wrapped in lotus leaves, pad Thai with fried chicken and sesame crab-fried rice. We also adapted Thai original recipes into our desserts and drinks like Foy Thong chiffon roll cake, raisin Foy Thong sandwiches, Foy Thong omelette, mango cake, mango jelly, mango juice, Thai tea milk, choco Thai tea, espresso Thai tea from coffee arigato, juice and fresh fruits. 
“For Songkran celebrations we have Thai-scented water, white clay, water guns, fancy water buckets and waterproof bags. We believe that we will be another resting spot for customers who are celebrating Songkran.”
​Customers spending more than TB40 can redeem vouchers on 30 products until April 28 at every store.

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