Best Western appoints regional chief

This has included identifying new hotel opportunities, negotiating deals and conducting financial studies for a number of international hospitality companies.
Czerwonka worked for Accor Hotels in Bangkok and focused on Thailand, Cambodia, Laos, Malaysia and the Maldives, and conducted a three-month mission to India.
Czerwonka spent almost five years with Singapore-based serviced apartment specialist, the Ascott Limited, and in 2013 he joined Dusit International based in the United Arab Emirates.
Czerwonka now joins Best Western’s Asia head office in Bangkok, where he will focus on seeking new hotel development opportunities for the company. 
“We are delighted to welcome Cyrill to the Best Western Asia team,” said Olivier Berrivin, director of international operations. “His talent, experience and financial acumen will be great assets for our company as we continue to grow our portfolio.
“With an expanded collection of 11 hotel brands, including three ‘soft brands’, Best Western is perfectly positioned to meet the demands of any market, from major cities to emerging destinations. With Cyrill now onboard, we expect to see Best Western’s world-famous standards of hospitality introduced to guests in many exciting new locations, all across Asia,” Berrivin added.
Czerwonka said: “I am very excited to be joining Best Western Hotels and Resorts – one of the hospitality industry’s most famous and historic companies. 
“I have watched their recent brand expansion strategy with interest and have been very impressed by many of the advanced concepts that have been launched, including soft brands and millennial hotels. I look forward to working with the entire team in Bangkok to bring these innovative brands to guests all across the region.”
Best Western currently operates more than 50 hotels and resorts across Southeast Asia and Japan, covering five of its global brands with at least 30 new properties in the pipeline.