THURSDAY, March 28, 2024
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Nu Skin’s ageLOC LumiSpa enters Thai beauty gadget market

Nu Skin’s ageLOC LumiSpa enters Thai beauty gadget market

Nu Skin continues to serve as a leader in the beauty-gadget market with the Thai launch of ageLOC LumiSpa – a one-step cleansing and skin-renewal device, which it says supports the lifestyles of people in the digital age.

The local subsidiary will implement its US parent’s 3P’s strategy of Products, Platform and Strategy to enhance distributors’ performance and prepare for the opportunity of business expansion, expecting the newly launched product to generate no less than 20 per cent of revenue this year.
Pakapun Leevutinun, president of Nu Skin Southeast Asia Region, said on Tuesday that the overall business of US-based Nu Skin Enterprises continued to grow consistently. 
During the first quarter, the company generated global revenue of US$616.2 million (Bt19.75 billion) at a growth rate of 24 per cent, year on year. 
There are currently 63,500 distributors worldwide and this number has increased by 16 per cent in a year, while Nu Skin customers across the world total about 1.08 million, up 11 per cent. 
The company expects to see a revenue growth rate of 15-18 per cent by the end of the second quarter, Papakun said. 
For the full year, the global revenue of Nu Skin should reach a growth rate of 10-12 per cent, with the main growth factor being the company’s strength in technology and innovation that is in line with current beauty-market trends and consumer behavior, she added.
“To achieve the expected growth, all affiliated Nu Skin companies have followed the parent company’s policy to push the organisation towards using the 3P’s strategy. In terms of the Products, Nu Skin will continue to place great emphasis on ageLOC products, while the beauty-gadget offers will serve as powerful tools to generate higher revenue. Recently, Nu Skin has enjoyed its success in launching ageLOC LumiSpa in the United States, Europe, Middle East and Africa, while the product is also well received in North Asia, mainland China and Southeast Asia. 
“For the Platform, we have planned to establish an advanced online business platform called Me Commerce to facilitate Nu Skin distributors as they expand their customer base and sell more products through digital distribution channels. 
“Considering the Program, Nu Skin plans to implement a more timely dividend-payment plan, corresponding with its business platform to capture attention from and to establish credibility among new-generation investors with a high demand for extra income. The plan will be officially launched in July,” the president explained.
Vipada Tangpakorn, general manager of Nu Skin Enterprise (Thailand), said the local unit had adopted the policy of its parent company and would focus on marketing its beauty gadgets. 
Nu Skin was one of the first businesses to foresee the business growth opportunity for beauty gadgets as it invented an anti-ageing technology, known as ageLOC, and has continued to develop its unique anti-ageing products, confirming that this market has been growing by leaps and bounds, she said. 
Moreover, today’s customer behavior not only requires beauty products commonly found in stores, but also useful functions and advanced technology that can directly address skin problems in a single step, the GM added.
“To build up the strength of Nu Skin as a leader in the beauty-gadget market, the company has recently launched ageLOC LumiSpa – a cleansing and skin renewal innovation under the concept of ‘1 Step. 2 Minutes. 7 Skin Benefits’,” she said. 
The ageLOC LumiSpa set includes the ageLOC LumiSpa device, which is water-resistant to a depth of one metre for 30 minutes with a charging base.
The device can be used with ageLOC LumiSpa Activating Cleanser for normal/combo skin, oily skin, dry skin or sensitive skin. 
The special offer for the set is priced at Bt6,970.

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