By The Nation
The firm said the campaign offered 80-per-cent discounts in every branch, and over 1 million items, to support the economy through the “Thailand Shopping and Dining Paradise 2018” project, from the Tourism Authority of Thailand. The aim is to increase sales by 30 per cent and predicts a 20-per-cent increase of traffic to the department store and shopping centres, the firm said.
Voralak Tulaphorn, chief marketing officer at the Mall, said: “The overall picture of the customer’s spending power in the first five months has substantial growth due to the continuous large campaigns and marketing activities.
"In addition, the strong incentive from the government to support the economy is a good sign for continuous growth for the retail industry. The Mall Group has an increase of over 30 per cent for its tourist customer base, especially Chinese, Cambodian, Laotian, Burmese and Vietnamese tourists.
"We will use technology to assist in services and offer specific promotions that are timely and customised, such as the M Card and Stamp application which helps you collect points with the restaurants in the shopping centre."