By The Nation
The redefinition of television elevates the experience with real-life picture quality and a longer lifespan, the company said.
The latest features include one invisible connection, magic screen mode and smart things.
Suwin Koseeumnuay, director of Thai Samsung Electronics Co Ltd, said: “The figures from IHS indicated that in the Asean market, the sales of televisions sized at 55 to 65 inches grew by 31 per cent between 2014 and 2017.
"As for the televisions sized at 75 inches and up, the sales soared by 72 per cent in the same period. The data said the demand for larger televisions has been increasing continuously. Additionally, GFK reported almost 35 per cent of consumers opted for televisions with 4K definition or UHD TV, aligned with the 33 per cent growth of UHD TV between 2014 and 2018.
"These factors have positively driven the growth of the television industry today.
“Apart from the market and industry trends, Samsung’s survey also indicated that more than 59 per cent of users perceive televisions as home décor and 70 per cent of users want to hide television cables from sight, making design one of the key factors for consumers to purchase a premium television.
"Other factors leading to purchase decision-making include picture quality, brand and smart TV functions. Consumers today seek new things that best fit their lifestyle in every aspect, with great attention to both aesthetics and functionality.”