The first half of 2018 has been a period of significant change for iflix as the service evolves away from the traditional Western SVOD model and introduces new unique culturally rich, engaging localised programming and features, targeting both mass market users and younger digital-savvy demographic groups, iflix said in a press statement.
The result has been unprecedented growth in customer engagement, with content consumption doubling in the last 5 months for an overall 22.84 billion minutes (43,500 years) streamed since launch, the statement added.
iflix Co-Founder and Group CEO, Mark Britt said, “2018 is already a transformational year for iflix. We continue to be passionately obsessed with what emerging markets customers need and want. The huge growth we’ve seen across the business is a testament to that commitment. We have one goal and that is to make iflix ubiquitous across emerging markets. To achieve this, we will continue to learn and innovate to build global culture and find new audiences for extraordinary world class content.”
“We owe a huge thank you to our customers and partners for sharing their time, feedback and patience, allowing us to continually learn and get better every day at delivering a service created just for them,” Britt added.
Now available to over one billion consumers throughout Asia, the Middle East and Africa, iflix has established itself as the clear market leader in video streaming. Offering consumers a vast library of top Hollywood, regional, and local TV shows and movies, including many first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.