By The Nation
It revives the brand icon “Big Daddy” and adopts an entertaining storytelling approach in the form of music video.
“In the past few years, consumers’ preference for directly selling and buying used cars, also known as rod baan, has consistently increased due to the convenience from a wide range of available online platforms,” noted senior vice president Pornthep Tirasuntrakul.
“However, the awareness of personal car finance services has been relatively low and there have been very few finance providers in this segment. Krungsri Auto recognises that there are many opportunities within this market because interest in applications at krungsrimarket.com and Krungsri Rod Baan’s lending volume have been steadily growing in recent years.
“Due to the availability of various car models at affordable prices, the personal car segment sees interesting movements this year. After teaming up with a partner to enhance our online service late last year, Krungsri Auto finds it the right timing to further communicate with consumers about the Krungsri Rod Baan product.
“According to our consumer survey, the main feature that both buyers and sellers look for in personal car finance is fast service. The insight becomes the campaign concept of ‘Fast Approval, Fast Disbursement’, highlighting the unique selling point of one-day loan approval after buyers provide the required documents and one-day disbursement after sellers transfer vehicle registrations,” said Pornthep.