Lifestyle deal signed in Bangkok
Jakkapan Rattanapet, managing director of World Reward Solutions, David Dennis, operations director of Airports Made Easy, and Monica Chan, managing director of Datatrade Group, Hong Kong, recently met at the Banyan Tree Bangkok to sign a memorandum of understanding outlining the three global service providers’ collaboration to expand the reach of their lifestyle solutions around Asia.
World Rewards Solutions’ partnership with global brands such as Datatrade in Hong Kong and Airports Made Easy is reportedly the first of its kind in Thailand’s lifestyle service industry and will strengthen the company’s service offering.
Another goal of the partnership is to boost Asia’s lifestyle services market and further the development of knowledge exchange to stay ahead of the competition.
The agreement creates two new strategic partnerships for World Reward Solutions. Datatrade Hong Kong will be the exclusive reseller of loyalty program solutions while Airport Made Easy will contribute to expanding the customer base in Asia and drive business growth as an exclusive partner.
The launch of World Reward Solutions’ collaboration will advance the lifestyle service industry by focusing on providing innovative digital solutions to quickly and accurately meet the demands of high-end customers.
By understanding the importance of customer relations management (CRM), World Reward Solutions aims to increase the use of its services among business travellers in Asia to achieve the revenue target of Bt500 million. World Reward Solutions also has the goal to become Thailand’s leading provider of a complete online and offline programme cycle by 2020.
Jakkapan Rattanapet, the managing director of World Reward Solutions, has revealed that his lifestyle service company, a provider of a complete-cycle rewards programme, was launched to seize the promise of an industry currently valued at US$4 billion globally with an average annual industry growth rate of 4 per cent.
This rapid growth indicates that consumer behaviour today places growing importance on customized lifestyle experiences, especially among high-end customers. Reflecting this, World Reward Solutions’ service emphasises the importance of CRM which means building a strong relationship with organisations and premium clients, often including foreign business travellers coming to Thailand from China and other countries around Asia.
As the first business in Thailand, World Reward Solutions uses a digital solution to look after customers with a specially created platform which can analyse client demands to custom-design a set of services.
This includes creating reward and loyalty programme solutions which match the purpose of the organisation all while setting it apart from other service providers in the market.