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Allianz Ayudhya Assurance TV ad showcases brand new services for health plan customers

Sep 04. 2018
Patchara Taveechaiwattana, chief market management officer, Allianz Ayudhya Assurance
Patchara Taveechaiwattana, chief market management officer, Allianz Ayudhya Assurance
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By The Nation

Allianz Ayudhya Assurance, a leader in health and life insurance, is creating what it says is a new phenomenon for the insurance industry through the launch of its latest TV commercial offering two new services.

The advertising spot underlines the listed company’s standpoint in which an insurance service is more than simply claiming the medical expense, but rather being looked after during the rehabilitation phase and seeking a second opinion from medical experts. 

These services are offered by the insurer without any additional charges. 

Allianz Ayudhya assures that a comprehensive range of healthcare and wellness products will be offered to meet customers’ needs, beyond their expectations, the company said on Tuesday.

“Last year, we launched a series of advertising campaigns focusing on our strengths as the insurance entity that informs the terms and conditions of the insurance truthfully to customers, which was well accepted and, as a result, we saw an increase in the number of customers,” said Patchara Taveechaiwattana, chief market management officer.

“This year, we continue to focus on the concept of ‘courage’ by extending the courage to give more than general insurance offers. Allianz Ayudhya has a wide range of special services designed for our insurance holders. Since these services are new to the market, many customers still do not know the detail of service terms. 

“We therefore chose two outstanding services to be presented through our latest advertising film: Nursing Care Service, and Experts’ 2nd Medical Opinion,” she explained.

“In addition, our market research showed that patients or those receiving treatments required some other support, other than claims for medical fees in a hospital. They include second opinion of doctor diagnosis and nursing care at home. 

“Allianz Ayudhya understands that patients have to go through difficult times, both physically and mentally. Therefore, we offer these services at no additional expense to customers who are covered by our health insurance policy. 

“The TV commercial will play the role of communicating these services to our customers. It also aims to encourage all patients to fight during illness, and Allianz Ayudhya will fight side by side with them,” Patchara added.

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