By The Nation
The joint venture takes the models of the original format from CJ ENM to blend with the needs of the Asian consumers in creating an international-standard quality content that can be viewed on a wide variety of channels, especially the convergent platforms via omni-channels of True Group and its Thai and global partners.
True CJ Creations also sets its goal to become a hub for content production in Asean and push forward Thai entertainment industry to be globally recognised.
Birathon Kasemsri na Ayudhaya, True chief content officer, said: “True Group's policy is to focus on content selection to address a variety of lifestyles of the Thai consumers and the trend of digital platform in this current digital era to order to add more channels for consumers to access creative contents.
"As a result, it allows a chance for producers to create various contents as to meet the needs of audiences who can watch them from all channels. We are glad that True has successfully partnered with the internationally recognised producer like South Korea’s CJ ENM to found our joint venture, True CJ Creations.
"The new venture will leverage on True’s leadership in the integrated entertainment business that produced and tailored many popular contents as well as its prominent convergence communication platform."