Friday, November 22, 2019

The Mall Group invests Bt200 million in Bangkok Shopping Festival 2018

Nov 06. 2018
Voralak Tulaphorn, Chief Marketing Officer, The Mall Group
Voralak Tulaphorn, Chief Marketing Officer, The Mall Group
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By The Nation

3,249 Viewed

Emporium, EmQuartier, Paragon Department Store and every branch of The Mall shopping-complex chain have joined forces with leading financial institutions to hold the upcoming “Bangkok Shopping Festival 2018”.

The campaign, billed as the grandest shopping experience of the year and backed by a Bt200-million investment, upholds the stores’ collective image as the world-class shopping destination for Thais and tourists, the group announced on Tuesday.

There are many promotions throughout the campaign, which runs from November 11 to December 2.

The 22-day campaign is expected to generate Bt3.6 billion in sales revenue, a 5-per-cent increase compared to last year’s similar sales period.

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