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The Mall Group invests Bt200 million in Bangkok Shopping Festival 2018


Emporium, EmQuartier, Paragon Department Store and every branch of The Mall shopping-complex chain have joined forces with leading financial institutions to hold the upcoming “Bangkok Shopping Festival 2018”.

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The campaign, billed as the grandest shopping experience of the year and backed by a Bt200-million investment, upholds the stores’ collective image as the world-class shopping destination for Thais and tourists, the group announced on Tuesday.
There are many promotions throughout the campaign, which runs from November 11 to December 2.
The 22-day campaign is expected to generate Bt3.6 billion in sales revenue, a 5-per-cent increase compared to last year’s similar sales period.

Published : November 06, 2018

By : The Nation