Pattaya eyes MICE market
Thailand Convention and Exhibition Bureau (TCEB) and Pattaya have moved to hasten the implementation of Thailand MICE Venue Standards (TMVS) as key strategy for the development of MICE City, as well as to leverage the quality and MICE-related services in the east, especially the TMVS for Special Event Venue Category to serve business growth.
Sontaya Kunplome, Pattaya mayor, said the beach town with diversity and consistent growth of economy has natural attractions, places of business, hotels and shopping centres that offer the potential to serve large-scale conventions, trade shows and exhibitions. Pattaya has formulated the strategy for the development of Pattaya as “MICE City”.
Pattaya is considered a city with the highest number of TMVS-certified entrepreneurs, with 25 convention rooms and one exhibition venue.
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