By The Nation
In a press release issued on Thursday, CPN said it is joining hands with Advanced Info Service. (AIS), The Tourism Authority of Thailand (TAT), Royal Thai Police, Toyota Motor Thailand, Chang International, Haad Thip, Plan B Media, GMM Grammy, the Ratchaprasong Square Trade Association (RSTA), Index Creative Village Plc and Channel 3 Thailand.
Visitors can enjoy a spectacular fireworks display and 360-degree light-and-sound show that will be echoing across the Ratchaprasong district and can dance into the New Year together with over 200 popular artists and Asia famous DJs.
Special shows from AIS presenters will be presented nationwide through live broadcasts of ‘AIS Bangkok Countdown 2019 @centralwOrld’ on 3SD channel from 10.30pm and also on 3HD channel from 11.30pm to 12.30am. The broadcast will be available through Multi View on the AIS Play application and AIS Playbox from 6.30pm to 12.30am on December 31.
Nattakit Tangpoonsinthana, Executive Vice President of Marketing of CPN, said: “We have continuously been Bangkok’s greatest countdown landmark, which has helped to establish Bangkok’s reputation to the point where global news agencies such as CNN have chosen Bangkok as one of the world’s top 10 great destinations for New Year countdown and compared CentralWorld as the ‘Times Square’ of Thailand.
"With that in mind, this year, we are applying our ‘Realised Connection Experience’ strategy by focusing on providing the best experience right before people’s eyes. Joining hands with AIS and other partners, we are able to fully create the grand and amazing ‘Thailand & AIS Bangkok Countdown 2019’ to help spur local economy and tourism at the end of the year. CPN is investing over Bt400 million in marketing activities, special promotions and lighting decorations at all 32 CPN shopping centers nationwide, aiming to increase customer traffic at our shopping centres by 20% during the year-end period.”
Siwalee Buranasongkram, Head of AIS Brand Management of Advanced Info Service Plc (AIS), said: “AIS is delighted to help jointly create happiness at the ‘AIS Bangkok Countdown [email protected]’ event. When we think about a countdown landmark that is very popular among Thai people for the New Year celebrations, CentralWorld has always been a symbol for those happy moments when people count down to the New Year. To make this event even more fun this year, AIS will bring special presents for Thai people presented by AIS presenters from the AIS family led by James Jirayu, Taew Natapohn, Peck Palitchoke, Bella Ranee, Toey Jarinpohn, and Put Puttichai, who will join the New Year countdown with everyone. In addition, those who are at home can watch live broadcasts of ‘AIS Bangkok Countdown [email protected]’ with the Multi View feature through the AIS Play application and AIS Playbox to share this happy moment together worldwide from 6.30pm onward.”