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Tesco launches ‘authentic’ Thai range

Jan 17. 2019
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By The Nation

Tesco Lotus, in collaboration with the Ministry of Commerce, has unveiled its Tesco Authentic Thai food range.

The collaboration is part of the retailer’s commitment to support Thai small- and medium-sized enterprises, by boosting its production standards and providing distribution channels through Tesco Lotus in Thailand as well as export opportunities via the Tesco network, in line with the ministry’s “Local to Global” policy. 

The range initially comprises 45 food products both savoury and sweet, the firm said

Sompong Rungnirattisai, Tesco Lotus CEO, said: “By working closely with Thai operators, we ensure that they achieve internationally accepted safety and quality standards required by the Tesco Group. We also share know-how in terms of packaging design, branding and marketing. Through this, we help to enhance SME capabilities and give them a competitive edge to succeed not only in Thailand but also in international markets, in line with the Ministry of Commerce’s Local to Global initiative.

“In June 2018, Tesco Group signed a memorandum of understanding with the ministry in London to jointly develop high quality products using Thai ingredients. The parties focus on uplifting manufacturing standards to be on par with international requirements, as well as providing distribution channels through Tesco Lotus in Thailand and export opportunities via the Tesco network as applicable. 

“The collaboration led to the development of the Tesco Authentic Thai range, comprising 45 food products made by SMEs under the Tesco brand. Ingredients include sweet tamarind from Phetchabun, purple sweet potatoes from Ubon Ratchathani, durian from Chanthaburi, mangoes from Prachuap Khiri Khan and coconut sugar from Samut Songkhram. With the best ingredients, traditional recipes and quality production processes, the results are high-quality food products with authentic flavours at affordable prices.”

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