Sunday, September 27, 2020

Car4Cash targets full-time employees

Feb 07. 2019
Pornthep Tirasuntrakul, head of Krungsri Auto Marketing at the Bank of Ayudhya
Pornthep Tirasuntrakul, head of Krungsri Auto Marketing at the Bank of Ayudhya
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By The Nation

Car4Cash, a leader in the automotive refinance market, looks to expand its customer base with the focus on capturing the segment of full-time employees with own businesses.

To respond to their financial needs, the brand said it is offering high loan-to-value and longer instalment period of up to 84 months. By affirming its role as a source of fund with financial advice and privileges that will help boost business growth, Car4Cash said it aims to continuously maintain its brand position in automotive refinance.

Pornthep Tirasuntrakul, head of Krungsri Auto Marketing at the Bank of Ayudhya, said “Car4Cash remains the most preferred choice of customers looking for financial liquidity. In 2018, our key strategy was to expand the gen-Y customer base (aged between 25 and 39) through the introduction of its new brand role as an alternative source of fund for car owners who aspire to achieve goals in life. Young entrepreneurs were the first group we communicated with. This year, we are further reinforcing the concept of “Go Forward with Car4Cash” by tapping into another important Gen-Y segment: full-time employees with own businesses, which seek specific types of loan products that have not yet been directly provided by lenders in the market.”

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