By The Nation
Thammasorn Meerat, Co Founder & Managing Director, Robot Maker, said: “The robot vacuum cleaner or Autobot has its key selling point as intelligent electronic equipment for houses. The company has joined with partners from different countries to develop products continuously. Currently there are world-class products to respond to the needs of modern homemakers who have limited time for cleaning. Autobot is the helper to save time and labour with IOT and AI.”
For this year, apart from updated innovation, Autobot joins hands with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to increase online sales.
Siwagorn Siriwongpanupong, Head of Business Development, Shopee Thailand said: “Shopee is a choice partner for many brands to grow their business through e-commerce, and we are pleased to see the success and growth of Autobot on Shopee since they first launched in 2017.
“In the past year, the Autobot Official Store managed to achieve a 15 times growth in orders, and is now one of the most popular robotic vacuum cleaner brands among Shopee users. We look forward to even closer collaboration with them, and will continue to work closely with the Autobot team to bring users even more exclusive deals and promotions in the months ahead.”
As part of the collaboration between Autobot and Shopee, Autobot will be taking part in the upcoming Shopee Brands Festival happening from March 1 to April 4. Users can enjoy up to 60 per cent off Autobot products and look forward to additional vouchers via the Autobot Official Store on Shopee Mall.
For the domestic market, Autobot invested between Bt50 million and Bt100 million for brand building focusing online channel and social media.
The company expects that within 3-5 years robotic vacuum cleaner and Smart Home Appliance with grow 30-40 per cent. The target group of Autobot is those who do not have time for house cleaning and those with modern lifestyle with emphasis on time saving.
Currently there are 5-7 brands of automatic house appliance both global brands and local brands. Autobot has ranked No.4 in the market and aims to be No.1 within 1-3 years.
With after sales service and warranty, Autobot takes care consumers until end of use. Customers can bring Autobot for free cleaning every six months to help prolong the usage up to 5-10 years.
Autobot has received fund from NIA to produce floor cleaning robot first time in the world with first 100 units sold last year.
Autobot can be purchased online via Autobot Official Store on Shopee Mall at https://www.shopee.co.th/autobot_official, as well as B2S and BeTrend nationwide. There will be more 20-30 selling points this year.