Minor makes food delivery even easier

Operated by a 3,000-strong professional in-house delivery team, the company aims to increase delivery sales by at least 50 per cent by year-end and become Thailand’s preferred delivery brand.
“Minor Food is bringing a new level of everyday convenience to our customers through the 1112Delivery service,” said chief executive officer Paul Kenny. 
“Customers can place orders via the application, website or call centre and our courier will deliver the food from our outlets directly to customers. We believe in providing customers with a highly convenient experience and 1112 Delivery allows them to order their favourite foods with only a few clicks.”
The application went into service on February 14, mainly in Greater Bangkok, and will expand by mid-year to Phuket, Chiang Mai, Pattaya and Nakhon Ratchasima and to people living near Minor’s 1,600 restaurants nationwide. 
“In the 30 years since the company started delivery service, we have learned to understand our customers’ needs and challenges,” Kenny said. “We strive to exceed their expectations by not only providing better services and convenience through our multi-platform sales channels but also by expanding more outlets to cover as many locations possible. 
“In 2018 total sales amounted to Bt44 billion from 2,270 restaurants in 27 countries and we are expecting average growth of 10 per cent in 2019 from new outlets, increasing customers and expanding delivery.”
An introductory promotion for 1112Delivery is “Buy 1 Get 1 Free” across all seven brands.