Wednesday, August 21, 2019

Nestle launches no-added-sugar malt drink, citing govt health policy

Mar 06. 2019
Victor Seah, left, chairman and CEO of Nestle Indochina joins Chaiyong Sakulborrirug, right, business executive officer for Dairy
Victor Seah, left, chairman and CEO of Nestle Indochina joins Chaiyong Sakulborrirug, right, business executive officer for Dairy
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By The Nation

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Saying they were responding to the government’s public health policy of encouraging Thais to consume an appropriate amount of sugar, Nestle on Wednesday said it is launching a Bt200 million campaign here to promote its new “MILO UHT no sucrose” chocolate malt ready-to-drink product.

The product contains no added sugar but delivers energy from milk and malt, senior executives, Victor Seah from Nestle Indochina and Chaiyong Sakulborrirug from Nestle (Thai) Ltd, told a press conference.

The product’s marketing concept, “No Sucrose, yet tasty and nutritious energy from milk and malt”, aims to attract mums seeking alternative healthier products for their children.

It’s a pioneering product that reflects the government’s public health policy of encouraging Thai people to consume an appropriate amount of sugar, the company says.

New MILO No Sucrose highlights the concept of “No Sucrose, yet tasty and nutritious energy from milk and malt” to attract modern moms who are looking for alternative healthier products for their children.

“As of today, Nestle has 48 SKUs with the Thai Healthier Choice Logo, and the company will continue to work with relevant authorities and stakeholders to do our part to support efforts to make Thailand a healthier nation,” Seah told the news conference announcing the product.

“Although the amount of sugar in our products has always met strict World Health Organisation guidelines, we understand the importance of sugar reduction. This is why we take a proactive approach to help individuals and families reduce their added-sugar intake through educational initiatives and by offering new choices to consumers.”

 

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