Accor launches Tribe brand
Accor continues to expand its portfolio through the launch of a new lifestyle brand in the midscale segment called Tribe.
Renowned for its expertise in the economy and midscale sector and now a major name in luxury hotels, Accor continues to offer an ever-greater range of experiences to satisfy the needs of its customers and partners.
Gaurav Bhushan, Chief Development Officer at Accor, said that a Tribe hotel has already opened in Perth, Australia and more than 50 hotels are currently being negotiated.
“That leads us to believe that the Tribe brand will achieve significant growth all over the world including in gateway locations such as Paris, London, Singapore, Dubai and Bangkok. It will be making its debut in 150 international destinations by 2030,” Bhushan said.
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