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Nestlé launches ‘Active Thailand’ campaign

Mar 21. 2019
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By The Nation

Nestlé, a food and beverage company, led by Victor Seah, (left), CEO of Nestlé Indochina, together with Nestlé Thai Ltd. executives Somrudee Boonhaijaroen (centre), marketing director; and Pattanai Luangtrakul (right), PR manager, at the launch of the Nestlé “Active Thailand” 2019 campaign, which reinforces the chocolate makers’ commitment to supporting the Thai government’s health agenda.

The campaign fulfills the Nestlé purpose of enhancing quality of life and contributing to a healthier future. 

The new campaign reflects the chocolate makers’ “Good Food, Good Life” concept to provide health and nutrition knowledge and inspire Thais to stay active every day by making good life simple through the 3Es: Eating, Exercise and Emotions, which was initiated by the Department of Health and popularised by the Thai Health Promotion Foundation, the chocolate maker said. 

With a budget allocation of Bt85 million, the Nestlé Active Thailand Corporate Campaign is supported by an integrated communications programme, the chocolate maker said.

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