By The Nation
This merger will place both companies at the top of the Thai OOH market with around Bt12 billion in media inventories spanning 77 provinces nationwide, as well as strengthening their positions in the Asean region, he said.
Moreover, by leveraging the two companies’ core capabilities, new product development, product bundling, performance-driven services and total marketing solutions, the acquisition provides a major opportunity for both businesses to improve utilisation and fortify overall revenue and profits, added Leung.
“Effectiveness and measurability are among the most important factors in the success of future advertising. We are very excited that our strategic alliance with Plan B will enable us to combine Plan B’s digital reach and contents with VGI’s prominent quality data pool. It is a further milestone on our path towards targeting that takes place across combined marketing channels throughout the customer journey within our ecosystem”, said Leung.
Said Palin Lojanagosin, CEO of Plan B:
"With this partnership, we will fully leverage VGI's ecosystem to offer unique products and services in the market. With our nationwide network of digital screens, Plan B’s portfolio optimally complements and strengthens VGI’s advertising platforms. Together, we will be able to provide advertisers in the market with a product that combines the power of data and quality contents with the largest OOH advertising spaces, which will be an indispensable part of the market in the future. Though our combined share is still small in comparison to the country’s Bt120 billion advertising market, this collaboration will strengthen both our companies’ positions in the industry and propel us to be among the leading media players within Asean."