Ad spending shows downward trend in April

Advertising spending on TV, outdoor media, and transit media rose 3.17 per cent, 2.14 per cent, and 2.66 per cent respectively. However, cable/satellite saw a 10.10-per-cent drop year on year, as did radio (9.84 per cent), newspapers (22.49 per cent), magazines (27.49), cinemas (15.63 per cent), in-store (7.95 per cent) and internet (21.43 per cent), the report said.
The top three brands for spending were: Sanook Shopping Direct Sales, TV Direct Sales, and Government Savings Bank.
Meanwhile, advertising spending in the first four months of this year recorded Bt32.7 billion, down 1.48 per cent from the same period of last year, the research said. 
TV and transit media saw ad spending growth of one per cent and 8.13 per cent respectively in the first four months of this year compared with the same period of last year, while other media also saw their ad spending drop, the research showed.