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Aritco aims to boost popularity of home lifts

May 21. 2019
Tana Sripongtanakul, the managing director of Aritco (Thailand) Co Ltd, poses in front of the company's flagship showroom on Rama III Road in Bangkok.
Tana Sripongtanakul, the managing director of Aritco (Thailand) Co Ltd, poses in front of the company's flagship showroom on Rama III Road in Bangkok.
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ARITCO (Thailand) Co Ltd, the sole distributor and installer of Swedish “Aritco” home lifts, is underlining its leadership in the home lift market by investing over Bt100 million to launch its first local flagship showroom in the heart of Bangkok on Rama III Road.

The gallery-like showroom will display a variety of home lifts in a relaxing co-working space atmosphere. It will also function as a data centre to house an engineering team for real-time after-sales services. 

Aritco expects sales to grow by 100 per cent over the next three years with lift sales rising from 1,000 to 2,000 units through the opening of new showrooms in major cities nationwide.

The local Aritco operation has been the sole distributor and installer of Aritco home lifts from Sweden in Thailand since 2012, with products priced from Bt1 million per unit and targeting customers with a contemporary lifestyle.

Tana Sripongtanakul, the managing director of Aritco (Thailand) Co Ltd, said the products are well-accepted among a wide group of customers, as proved by the constant growth in sales to more than 1,000 units over the seven-year period. 

The firm caters to the lifestyle of new-generation customers who seek convenience and safety, as well as an aesthetic design that together make Aritco the truly smart home-lift solution, said Tana. Given the rapidly ageing Thai population, the company has invested over Bt100 million to create the first flagship showroom on Rama III Road. It aims to follow a gallery format to showcase different models of home lifts to create comprehensive solutions to best match all customers’ demands, said Tana.

Customers will be able to experience Aritco home lifts in the relaxed atmosphere of a co-working space while being served with beverages of their choice. The showroom will also function as the data centre, where engineering teams are stationed to offer after-sales services with a real-time surveillance system employing advanced computerised technology, to ensure that all Aritco lifts are in perfect condition 24 hours a day.

In addition to the flagship showroom in Bangkok, the company is planning additional showrooms in major cities, including Chiang Mai, Khon Kaen, Chon Buri and Phuket. 

Aritco aims to become the leader in the home-lift market with sales expected to double over the next three years, from 1,000 to 2,000 units. 

Aritco (Thailand) Co Ltd has for seven years ago imported, installed and marketed Aritco products, by appointment of Aritco Lift AB, Sweden, said Martin Idbrant, chief executive officer of the parent company. The company firmly believes that the Thai company will showcase the strength of the Aritco brand and grow sustainably in the long term, said Idbrant. 

Thai executives have so far shown a broad vision with the needed knowledge and experience to raise the quality of life of Thai people to meet international standards. The products have been increasingly recognised by Thai customers, due to the quality of the installation and after-sales services and maintenance by professional engineering teams provided during the warranty period, said Idbrant.

 “The company is ready to be cooperative in all aspects and will continue to be innovative in the development of lift technology to support Aritco [Thailand] to remain at the forefront of the home-lift market in the country,” he said. 

The latest model of the Aritco home lift was designed by prominent Scandinavian designer Alexander Lervik. It is the first of its kind to be so meticulously designed to meet the needs of an in-home lift.

 Aritco is the world leader in the manufacture of home lifts for home installation, building lifts or platform lifts for public spaces. 


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