By THE NATION
In a press release on Thursday, TCEB said that the Thailand Incentive and Convention Association (TICA) and the Society for Incentive Travel Excellence Thailand Chapter (SITE) and leading business partners representing Thai Airways, Bangkok Airways and BMW (Thailand) will stage the event.
The event is in its 4th year with the Togetherness concept – merging the capabilities of all sectors in Thailand towards expanding the collaboration on a regional level and differentiation to penetrate into Asean+6 markets.
Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organisation) or TCEB, disclosed that TCEB together with TICA and SITE was teaming up with support from transportation partners, which are Thai Airways, Bangkok Airways and BMW (Thailand), to hold “Thailand Incentive and Meeting Exchange 2019” or ‘TIME 2019’ from June 10-15 June 2019.
The event expects to serve as the arena that delivers international experiences that contribute to the expansion of meetings and incentives businesses of Thailand. TIME 2019 will unveil new opportunities for Thai entrepreneurs to initiate business negotiation and to expand their horizon to fresh and creative marketing styles with their target buyers. This year, our concentration is the Asean+6, which is Thailand’s main meetings and incentives market.
Statistically, the number of MICE travellers in meetings and incentives categories in the first half of Fiscal Year 2019 amounted to 348,645 or equivalent of 58 per cent of overall international MICE market. These visitors were able to generate an approximate revenue of Bt25.727 million into Thailand, which accounted for 57 per cent of total revenue generated by MICE.
Additionally, comparing to the Half Fiscal Year 2018, the proportion of MICE travellers in meetings and incentives categories of Asean+6 countries amounted to 86.96 per cent with the number of travellers of 303,182 representing a 23.70 per cent growth.
Chiruit said: “With the direction of growth in MICE travellers in meetings and incentives categories of ASEAN+6 countries, TCEB has joined hands with our partners to hold ‘TIME 2019’ under the Togetherness concept. Basing on integrated joint efforts made domestically, new opportunities will emerge and expand to regional collaboration. Our strategy clings much on Asian culture, which generally values companionship and amusement that lead to business relationship within the region.
“To achieve this, the holding of well-planned activities and MICE events in Thailand is thus a meaningful tool. As the core strategy is coherent with the role of TCEB as a thought leader, joint creator, business co-operator and networking alliance, TCEB is going full speed ahead to drive Thai MICE towards becoming one of key businesses that generates major part of revenue for Thailand and contributes to economic expansion of our country.”
‘TIME 2019’ comprises 3 main elements. First, the Knowledge Exchange that features participatory seminars between Thai MICE entrepreneurs as sellers and target buyers from the Asean+6 countries, which may gather over 250 attendees. The talks involve 3 topics as follows: “Getting buyers attention at the point of enquiry”, “The art of negotiation that closes the deal” and “The after-sales service that makes events successful”.
Second, the Business Exchange that provides opportunities for 40 Thai MICE entrepreneurs as sellers to initiate business negotiation with 40 target buyers from the Asean+6 countries. In addition, special sessions will be held to allow buyers and sellers to learn about each other through Networking and Be My Dinner Date. Knowledge Exchange and Business Exchange will be held on 11 June 2019 at Conrad Bangkok Hotel.
Third, the Experience Exchange will feature activity-based events that allow target buyers to experience local culture at Phuket and Phang Nga during 12-15 June 2019. Attendees will learn about the way of life and unique identity of Phuket and Phang Nga towns through different activities. For example, a CSR activity at a fisherman’s village in Phang Nga and bonding activities on a yacht. Sampling reception in various forms will be demonstrated to create the motivation for meetings and incentives groups of travellers to choose Thailand as their destination.